Sampled Branding

Above shows the experimentation and progression of the branding. The concept based around the idea of our music orientated studio, relating to the technique known as sampling. The typeface is blender and we applied subtle manipulations to communicate the idea of re-contextualising something that existed and giving it a new exciting design. Kerning altered to give a wider, cleaner design.

For the presentation I created this little illustration to show the studio we have now, then the type of studio we want to have when we improve, it shows the progression from one to another but also shows the homely comfort value that our studio hosts for a creative environment.

On the left shoes our current working studio, providing places to sit, chat, listen to music and work in a comfortable environment. On the left shows the improvement to the studio room, having a place to sit, chill and congregate, with the same comfortable environment as the bedroom studio, but underneath is a studio environment, with Mac's, areas to draw, and produce, but still being able to hear the music flowing round the studio.